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» 6. Tourism Marketing

With encouragement from the Upper Nechako Wilderness Council (Big River Country), the District is looking into the feasibility of becoming a Destination Marketing Organization. 

Tourism BC Assessment 2009 Complete Document

Tourism BC Assessment of Vanderhoof and Area

We contracted with the University of Northern BC – Outdoor Recreation and Tourism Program students to undertake a survey of Accommodation Operators to determine the initial interest in exploring this further. The survey results are quite promising and indicate that there is value in meeting with the operators to move this concept forward. 

The District of Vanderhoof and the Northern BC Tourism Association have co-funded various marketing tools related to the Riverside Park and Nature Trail. The graphics for this project have been completed and we will be proceeding with printing and installation by end of May, 2011.
In addition, the District along with numerous other community partners including Northern Development Initiatives Trust, Vanderhoof Chamber of Commerce, Regional District of Bulkley Nechako, Northern BC Tourism Association, Fort St James Chamber of Commerce and the Fort St James Historic Park have joined forces to upgrade the Hwy 16 Kiosk at the top of the Prince George hill (near Derksen Road). Activities include installation of a toilet, new picnic tables, and a complete update of the tourism related graphics at the site. This project will be completed in stages over the summer of 2011.

UPDATE: Destination Marketing Organization View

We are just in the process of firming up plans for the 2011/2012 fiscal year related to development of further Tourism Marketing Tools.

The District of Vanderhoof is participating on the working group for the Regional District of Bulkley Nechako Tourism Plan. We are looking for ways to partner with this organization to increase tourist traffic through our community. One of the first steps in this process, is organizing a meeting of tourism related stakeholders for May 25, 2011 to ensure that they are aware of the programs and services available to them through Northern BC Tourism Association.

The community recognizes the value of hosting events and conferences as a way of increasing tourism revenue to our community and as such, we are proud to be co-hosting the Cycling to Success  2011 Business Forum in partnership with the Regional District of Bulkley Nechako.  More information on this event is available at www.rdbn.bc.ca.

UPDATE:  Councillor, Frank Read and Economic Development Officer, Kathie LaForge attended the Minerals North Conference in Stewart on 27-29 April, 2011.  This was a good opportunity to meet industry and government representatives from the Mining sector and to learn more about the issues facing industry, communities including First Nations and supporting businesses as they work together to further develop a mining sector that will be sustainable (environmentally, socially, culturally and economically) for the long term.  We learned at this event that Terrace was awarded the opportunity to host the Minerals North Conference in 2013.  We were encouraged to try again so Council and Administration will have to explore this further and submit another bid by 31 March, 2012 if we are interested in hosting the 2014 event.